For eCommerce brand owners

Two weeks.
What we build compounds.
Whether you stay or not.

Retention-first systems that compound LTV,
WITHOUT the discount blasts that sabotage your brand's reputation

See exactly how we run it. ↓

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trusted by growing ecommerce brands

Functional Patterns Go Clean Al-Ghani Traders Hippie Skin

Our Work

Designs built to move customers forward.

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Proof

Where strategy makes the difference.

Go Clean Full Retention Build
Before

Sep 1 — Oct 31, 2025

13.12% Email attribution of total revenue
$0.00 Flow revenue
36.6% Open rate
6.04% Bounce rate

Sign-up form not collecting emails

Klaviyo dashboard — before
After

Oct 31 — Dec 2, 2025

81.79% Email attribution of total revenue
+1,385% Period over period
+212% Total revenue vs prior period
62.9% Open rate
0.32% Bounce rate
12% Form opt-in rate (industry avg under 8%)
Klaviyo dashboard — after
Functional Patterns Retention Build
$977,694 Attributed revenue
40.79% Of total revenue driven by email
8+ Flows built

What Clients Say

Don't take our word for it.

"SecondWave took our email marketing from little to no sales to a channel that started generating real revenue. They rebuilt our flows, improved abandoned cart performance, and approached everything strategically by first understanding our audience. Highly recommend."

Hashim / Go Clean

★★★★★

"Josh and Eesa were easy to work with, were able to adapt to our needs as the project progressed. We are happy with the service they provided. They created extra emails to help fill gaps in our flows. Really appreciate their help and design skills for user-friendly and eye-catching emails."

Alicia T.

Fitness Brand

Collaborative Committed to Quality Solution Oriented Clear Communicator
★★★★★

Klaviyo Email Design Specialist

Missouri City, USA

Committed to Quality Clear Communicator Detail Oriented
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How It Works

Two weeks.

One payment.
Everything we build is yours to keep.
No commitment unless you want one.

STEP 1  —  TWO-WEEK PILOT (DAYS 1-14)
Flow Focus

$749

  • Highest leaking flow rebuilt
  • Pop-up optimized
  • Surface level segmentation
  • Surface level deliverability watch
  • All assets handed over day 14
Campaigns Focus

$749

  • 4-6 campaigns written and sent
  • Campaign copy and send strategy
  • Segment selection per send
  • No flows or pop-up included
  • Execution focused
Full Stack

$899

  • Highest leaking flow rebuilt
  • Pop-up optimized
  • Surface level segmentation
  • Surface level deliverability watch
  • All assets handed over day 14
  • 4-6 campaigns written and sent

Two-week pilot is paid in full upfront.

STEP 2  —  FULL BUILD
Flow Concentration

$649

  • All remaining flows built
  • Welcome, post-purchase, win-back
  • Browse and checkout abandonment
  • Sunset flow included
  • Segmentation deepened
  • Pop-up refined if needed
  • All assets handed over
Campaigns Concentration

Straight to ongoing management

  • No build phase
  • Campaign management is ongoing
  • Moves directly to ongoing management
Full Stack Completion

$2,499

  • All remaining flows built
  • Welcome, post-purchase, win-back
  • Browse and checkout abandonment
  • Sunset flow included
  • Full campaign calendar built
  • Campaigns written and sent throughout
  • Segmentation deepened
  • Live infrastructure and data to day 60
STEP 3  —  ONGOING MANAGEMENT
Flow Upkeep

$1,597/mo

  • All flow maintenance and optimization
  • Additional flows built as needed
  • Sunset flow management
  • Deliverability monitoring
  • Monthly performance review
  • Client handles campaign sends

Includes A/B testing

Campaigns Upkeep

$1,997/mo

  • 2-3 campaigns per week
  • Copy written and sent by you
  • Segment selection per send
  • Campaign calendar managed monthly
  • Monthly performance report

Includes A/B testing

Full Stack Upkeep

$2,150/mo

  • All flow optimization and maintenance
  • Additional flows built as needed
  • Segmentation updates
  • Deliverability monitoring
  • Monthly reporting
  • Zero email workload for client

Three tracks built before you're done? Reduces to $1,750/mo

Includes A/B testing

Flows or campaigns partially built? Pricing and scope vary, discussed case by case.

Standalone — Unqualified Leads Only

Deliverability Fix

$447

  • Broken sender reputation repair
  • SPF, DKIM, DMARC setup
  • List cleaning and warm-up structure

Not sure which fits?

Book a call

FAQ

Good questions deserve straight answers.

Most agencies pitch you on strategy. We show you the problem first, build the fix, then let the numbers decide. We don't sell retainers on day one. We earn them. We also don't outsource your account to junior staff — you work directly with the people who built the systems.

The two-week period is how we prove the work before you commit to anything longer. We come in, audit your setup, and execute — not plan, not onboard slowly, not draft decks. You see actual emails built and sent, or flows live in your account, within the first two weeks. After that, it's your call whether to continue. No pressure. No penalty. No minimum term.

No. The two-week trial doesn't trap you anywhere. You sign a payment agreement for the trial period only. When it's done, you decide to keep going on a retainer, pause, or walk away with everything we built. All assets stay with you.

That's the most common situation we walk into. The question isn't whether someone's handling it — it's whether email is actually driving revenue. If your email channel is below 30% of total revenue attribution, something is leaking. We'd rather show you the gap than tell you about it.

It depends on where you're starting. Brands with broken or inactive flows tend to see the biggest jumps — we took one brand from email driving 13% of their total revenue to over 50% in a short time. For brands with a working foundation, the lift is more measured but the gains compound over time. Either way, we baseline your numbers before touching anything so the results are always honest and traceable back to the work.

We work mostly with Klaviyo. If you're on another platform and considering a switch, we'll manage the migration. If you're staying put, we'll have an honest conversation about whether it makes sense to move or build where you are.

Built in Public

Learn how we think.

Free breakdowns on email, retention, and what most brands are getting wrong.